Privacy Policy
Last updated: [DATE]
Who I am
AEJ is a trading name of ASHWIN ANNAMARAJU, a sole trader established at Brambly hedge, Kingston, United Kingdom. I am the data controller for the information described here. Contact: ashwin.annamaraju@gmail.com. ICO registration number: [NUMBER].
What I collect, and why
| Data | Why | Lawful basis | Kept for |
|---|---|---|---|
| Name, email address | To deliver what you bought and contact you about it | Performance of a contract | 12 months after delivery |
| Your playing level and what you're working on (optional) | To improve future editions of the handbook | Performance of a contract | 12 months after delivery |
| Nothing else - I don't collect video, analytics, or health data | Not applicable | Performance of a contract | Not applicable |
| Payment records - amount, date, order reference | Legal obligation to keep tax records | Legal obligation | Five years after the 31 January submission deadline for the relevant tax year, as required by HMRC |
| Email address, if you request the playbook | To send you the playbook and occasional related emails | Consent | Until you withdraw consent |
I never receive or store your card details. Payments are processed by Stripe, who handle card data directly.
What I never ask for
I will never ask for your card details, your passwords, or any account credentials. If anyone claiming to be me asks for these, it is not me. Refuse.
I keep the data I hold to a minimum
To send you the handbook I only need your name and email address. Anything you tell me about your level or your game is optional, is never shared, and is never used in marketing or as an example without asking you separately and in writing.
Who else processes your data
- Stripe - payment processing. Data may be transferred outside the UK under the UK International Data Transfer Addendum.
- [HOSTING PROVIDER] - website hosting and form submissions.
- [EMAIL PROVIDER] - sending the playbook and transactional emails.
- Plausible Analytics - website analytics. EU-hosted, aggregated, and cookieless. It sets no cookies and does not track you across websites, which is why this site has no cookie banner and does not need one.
I do not sell your data. I do not share it with advertisers. There is no automated decision-making or profiling.
Marketing emails
If you gave me your email for the playbook, you consented to occasional related emails. Every one has a one-click unsubscribe and I honour it immediately. If you bought something from me, I may email you about similar services under the soft opt-in rule - same unsubscribe applies.
Your rights
Under UK GDPR you can ask me to give you a copy of your data, correct it, delete it, restrict how I use it, or transfer it elsewhere. You can object to processing based on legitimate interests, and withdraw consent at any time. Email ashwin.annamaraju@gmail.com and I will respond within one month.
If you're unhappy with how I've handled your data you can complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113. I'd rather you told me first, but you don't have to.
Age
This service is for people aged 18 and over. I don't knowingly collect data from under-18s.